When the heavenly gods created human beings, they kept everlasting life for themselves and gave us death. So, Gilgamesh, accept your fate. Each day, wash your head, bathe your body, and wear clothes that are sparkling fresh. Fill your stomach with tasty food. Play, sing, dance, and be happy both day and night. Delight in the pleasures that your wife brings you, and cherish the little child who holds your hand. Make every day of your life a feast of rejoicing! This is the task that the gods have set before all human beings. This is the life you should seek, for this is the best life a mortal can hope to achieve.
Orwell … is simply implying that the new form of managerial industrialism, in which man builds machines which act like men and develops men who act like machines, is conducive to an era of dehumanization and complete alienation, in which men are transformed into things and become appendices to the process of production and consumption. -Erich Fromm